NASCAR’s Stewart-Haas Racing restructures as the president moves on to lead the Lacrosse League

Stewart-Haas Racing has restructured the NASCAR team’s driving division to replace President Brett Froud, who was announced as the National Lacrosse League’s commissioner on Tuesday.

Frood has been with SHR since Tony Stewart became co-owner of the organization in 2009. He will remain an executive advisor to SHR, as well as the Chairman of the Board of Directors for all Stewart-related entities.

Brian McKinley will move from vice president of sales to chief commercial officer at SHR, while Greg Zibadelli, who has led Stewart to two of his three cup championships, has been named head of competition. Current team co-chairman Joe Custer will continue in his role, and the entire executive team will take over fiduciary oversight of SHR’s co-owners, Stewart and Jane Haas.

The biggest step was the departure of Frood, whom Stewart had recruited 18 years earlier upon Frood’s graduation from Harvard Business School. But he came from the world of lacrosse and led Brown to league titles in 1994 and 1995 as captain of a team that also advanced to the 1994 NCAA Finals.

“Brett is the kind of person who puts 100% effort into any project,” Stewart said. “No job is too big, but no job underneath either. He negotiated multi-million dollar contracts and then the next day stood in the mud at Eldora Speedway to hang sponsor banners.

“I am fortunate to have him and SHR is in a great place because of him. Being a commissioner for the National Lacrosse League is a dream job. They get one of the most trustworthy and most detailed people out there ever.”

Frood described his 14 years at SHR as “the most satisfying of my career” but he couldn’t turn down NLL.

“Becoming a commissioner for the National Lacrosse League is a once-in-a-lifetime opportunity,” Frode said. “I appreciate the support that everyone at Stewart-Haas Racing has given me as I begin this new chapter.”

Frood will help transition McKinley, who joined the organization in 2020 and has secured several business partnerships for SHR. Previously, he was co-chair of global partnerships at Feld Entertainment, where he managed more than $40 million in partner activations across seven live tour locations.

“Brian McKinley joined SHR two years ago, and in his short time he’s already made a huge impact,” Stewart said. “He helped secure new partnerships and forged strong bonds with partners who have been a part of our racing team for years. Brian got this opportunity.”

Zipadelli was Stewart’s crew chief for 10 years, beginning with Stewart’s 1999 junior season. The duo won the 2002 and 2005 championships for Joe Gibbs Racing before leaving Stewart to acquire an ownership stake in the Haas team prior to the 2009 season.

Stewart chose Zipadelli to lead SHR’s competition division when the team expanded to three cars in 2012.

“Obviously, I think a lot of Greg Zibadelli,” Stewart said. “He brought the same design that made us so successful together on the track to Stewart-Haas Racing.”